Did you know that YouTube is the world's second largest search engine? That's right, more searches go through YouTube than through any site in the world besides Google. Getting your brand on YouTube can be a powerful strategy, if you do it right. Here are three ways to make it work for your business.
- Video Testimonials – See if some of your customers will agree to give you 30-second testimonial. Get yourself one of those little flip cameras and just shoot right on the fly. Then run it through free video editing software to make it look professional, upload, make sure the video is optimized, and away you go. Let your past customers convince your future customers that your company is the right choice.
- Tips and Tricks – Use YouTube to share some of your expertise with the world. If you're an accountant, chat about some money-saving tidbits. If you own a coffee shop, demonstrate how your customers can best brew your premium coffee at home. Showing off your knowledge is a great way to establish credibility with potential clients.
- Saturate Search – Google likes to mix up its search results by showing popular websites, blogs, videos, and more. Using properly optimized YouTube videos is a great way to 'own' search results for your company. If your company has a YouTube channel or plenty of videos, you have an SEO edge over your competitors who don't. Adding any content to the web helps you SEO-wise, but YouTube videos are an especially sweet way to stand out from the crowd.
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