Original Article from IntelliSites, the smart choice for web design (and SEO!)
A website is a must for every business, but how much should you actually spend?
There is no set monetary figure for creating a website. It depends on your budget and the functionality of the site. Think about how you use your website and then divide your web budget accordingly.
If your website is an “online brochure,” consider investing more money in content writing and design, so visitors can quickly glean information. If it involves more complicated features, place your money in custom programming. Do some research and see if there is a readily-available option for your use, as it might save you money in the long run.
Think about incorporating Search Engine Marketing (SEM) into your website, as well as other social media and internet marketing tools. Be sure you have measurement tools built into your site, as you’ll be able to track the value on your investment.
Allocate your dollars to the most important functions on your site. Don’t forget the additional costs for domain names, hosting and maintenance. Find a company that can provide all services in-house to help keep costs down.
No comments:
Post a Comment