Make More Money on Your Website; Own the Most Targeted Search Phrases

Original Article from IntelliSites, the smart choice for web design (and SEO!)
When it comes to SEO, there's no crystal ball that predicts exactly which keywords will work best for everyone. But our experience in the world of SEO has taught us about a few strategies that help businesses develop the right keywords to attract buyers.

Many of our SEO clients want to place for phrases that are a combination of relevant and highly trafficked. And that makes a lot of sense if you play your marketing like a simple numbers game. Drive lots of traffic, and hope to turn a small percentage into a sale. And for some companies, in some circumstances, it works out.

But if you get a little deeper into search marketing, you realize that some search phrases are more likely to send more buyers to your site instead of browsers. And everyone would rather have one buyer than ten browsers any day.

Bring Me the Buyers

So let's talk about these magic phrases that lure more buyers than browsers. Let's say you own an Italian deli. Many people would consider targeting search phrases like 'sandwich shop' or 'deli.' And if your site is optimized for those phrases, you'll probably end up with a bunch of visitors to your site. And in all likelihood, you'll make some money from doing business with a few of them.

But, instead, let's say you optimize your site for phrases like “Italian deli,” “Italian sandwich shop” or even “fresh sausage.” Those phrases are more specific, so clearly the guy who is typing them in knows exactly what he's looking for and is most likely actively shopping. If your site pops up when those phrases are googled, the googler is much more likely to choose your business because it's exactly what he was searching for. Sure, less people are looking for “Italian deli” than “deli,” but people seeking an Italian deli are the ones you want to reach anyway, right?

Hit the Bullseye

So at the end of the day, broad keywords can yield lots of hits, but narrower keywords can get the right hits. And IntelliSites can work with you to find a winning combination that will bring the right kind of traffic straight to your site.