People like easy.
Whether we're talking about straightforward electronic gadgets, simple recipes, or usable websites, the less time and thought involved these days, the better.
But not everyone on the web is completely on board with “easy” just yet. Who hasn't ditched an online shopping experience at one point or another because the checkout process of a particular site was too time consuming? Who hasn't been annoyed by a poorly laid out website and tabbed over to another company's site out of frustration?
Rise Above The Rest...With Usability
Since there are clearly some sites out there that need an “easy” makeover, having a usable site can set you apart from the crowd. If online shoppers are happy with the usability of your website, they're likely to return for more business.
One example of this is my cell phone carrier's website. As far as ease of use, it's top notch. If I want to pay my cell phone bill in full with the same credit card I used last month, I can log in and get the job done in two clicks. That's Click. Click. Done until next month. Whenever I think about getting a new cell phone provider, one of the things that stops me is fear of the unknown with a new company's website. What if I have to click four times? Or, even worse, type something in? After having it so easy with my current company, I just don't know if I could live with that.
If you're not sure whether your company's website is user-friendly enough, why not get some friends to test it out against the websites of your competitors? If your site isn't the simplest to use in town, working out the hassles can be a great way to win clients by making their lives easier.
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