Check out this article about mistakes small technology companies make when marketing on the web. These folks came up with some bang-up examples of things to avoid in the web design process.
The post addresses commonplace web marketing no-nos such as
- overusing the term “quality” on the home page
- emphasizing what equipment you have rather than what it can do
- claiming that you can take care of your customers' every conceivable need
- promising that you can serve every type of client
- being wishy-washy about the precise services you provide, especially in your first sentence of your home page
I think this is a really solid list of blunders to avoid, but there's one mistake I see a lot that is actually the root cause of a lot of these others.
The Sixth Mistake...Or Maybe the First
And this sixth web marketing mistake that small tech businesses often make is...doing a DIY job on their websites. It's something I see all the time – technology-related companies generally have people on staff who have the know-how to put together a website, so they go for it.
The trouble is...there's more to designing a website than being able to put one together. In addition to the technical magic, it requires some marketing IQ. Web design companies generally have someone on their team with the marketing background to put your content together the right way. A marketing wizard can do things like identify your true niche, play up your company's best qualities, and promote the ways that your company's technology benefit your clients. In other words, a web design company will hook you up with someone who will help you to avoid all the mistakes the article advises against.
Putting your website together in-house may seem easier and cheaper, but it's not a corner you should cut. (Office birthday parties, on the other hand, could probably be phased out if you're looking to save a few bucks.) Web design companies like IntelliSites can help you avoid these five and other common mistakes, and avoiding mistakes will generate more business and bring more clients knockin' at your door.
No comments:
Post a Comment