Original Article from IntelliSites, the smart choice for web design (and SEO!)
Google is, hands down, the world's most popular search engine. And we're here today for no reason other than to give it a shout out.
There are a lot of factors that make it the favorite. For starters, it's fun to say. (Go ahead, yell it. Goooooogle!) And it's easy to use. And it allows you to limit your search results to images or videos or maps or shopping results. And it's tied to a really great e-mail system, Gmail. And it's got other fun features like Google Analytics, Google Earth, and Google Docs.
But beyond all those perks, the number one thing that makes it stand out is its effectiveness as a search engine. When Google delivers results to a web surfer, he's usually satisfied with their relevance. Through continuous testing and improvement of its ability to sift through results, Googlers are finding what they seek on the Internet. And thanks to frequent changes to the algorithms that allow Google to deliver results, Google remains awesome even as new content is added to the web.
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