Original Article from IntelliSites, the smart choice for web design (and SEO!)
Here's an important rule of thumb: If the marketing theme you use on your website would fit in on the “Headlines” segment of the Jay Leno show...rethink it.
Iowa's Drake University has developed a new “D+” logo that graces the cover of its viewbook and was formerly displayed on its website. According to a screenshot from the university's website displayed in this article by Brett Michael Dyke, the university used the “D+” as part of the slogan, “D+ The Drake Advantage: your Potential + our Opportunities.”
But with the obvious connotations of a D+ in the world of education, many have questioned the school's choice to display a D+ so prominently, and an article by the Associated Press stated that some faculty, alumni, and students are among those showing their disapproval.
Good thing it's not called Frake University.
Of course, some will point out that people are talking about Drake University more now than they ever have. But I'm not sure about that “any press is good press” argument when it comes to an educational institution...or many other types of businesses.
Bottom line – if you're thinking about rebranding, look at all the implications of your new marketing theme before you commit.
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