Original Article from IntelliSites, the smart choice for web design (and SEO!)
Everyone seeks ways to increase website traffic. From SEO to advertising, there are myriad ways to drive people to your website and get your name “out there.” But what about your current customer base? What motivation do they have to continue to visit your website?
Sending reminders to check back in on the website is a good first step to increase return traffic. Try including an offer for a “customers only” download. It creates a feeling of “exclusivity” and adds value to the customer’s account with you. Everyone wants to feel special, like they’ve got something no one else has. If you make this download something incredibly useful to your customer, they will jump at the chance to download a new tool their competition doesn’t have.
Consider incorporating Smartphone apps into your website, or other downloadable tools. If the download is something that will help customers find your products, utilize your services, or make payments easily, customers will keep returning to see what new, useful downloads you are offering. “Customer only” downloads show that you care about your clients’ time and resources and work to develop innovative ways to increase their productivity.
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