Original Article from IntelliSites, the smart choice for web design (and SEO!)
Your website needs to be regularly updated. I’ve said it before, I’ll say it again now, and I’ll say it as often as I darn-well need to get you to believe me.
A common reason for an update is a new offer from your business. If you’re doing some kind of crazy midnight sale for the first 100 people that show up with their pants on backwards, it should obviously go on your website.
To make the most out of your update, put together a few different techniques:
1. A Landing Page A landing page is a page on your website where you might send someone first. When you’ve got a great offer to talk about, you should have a landing page about it. It contains all the relevant details and some copy that compels people to take action.
2. A Home Page Button Right on your homepage there should be a button that leads to your offer’s landing page. This way the casual visitor to your site immediately discovers your offer, and only has to click once to learn about it.
3. An Email Campaign A couple weeks before your event, run an email campaign that builds interest in your event. Work with our eMarketing team to create an attractive frame and engaging copy, and include links directly to your landing page.
Update like this, and see your web site go from online billboard to interactive marketing mega-tool.
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