When you are coming up with a design for your company’s website, there can be a temptation to put together something flashy and trendy. After all, websites like that can be amusing to play around with.
But before you bust out all the bells and whistles, take a minute to think about exactly what you want your clients to see when they open up your page.
Your Site Should Look Like You…
There are some people in your life who just wouldn’t look quite right if they rolled up to a meeting sporting 28 piercings, a tattoo-covered torso, and a pink mohawk. Your surgeon, for one. Your accountant. Since you need to trust these individuals with very specific and important life situations, a biker jacket might not be their best wardrobe choice.
The same is true for your website. If you want your company to seem legit, you might want to skip the crazy animations and other funky extras and focus on making sure that your website sends a clear message about your products and services. You’ve worked hard to become an expert in your particular field, and you want your site to appropriately showcase the awesome business you’ve developed.
There might be brilliant attorneys out there who enjoy wearing their hair in multicolored mullets, but a lawyer who looks the part is more likely to earn the confidence of his clients.
…And It Should Look Like Your Clients
As always, you have to consider your audience. You might be able to get away with a lot of wild sights and sounds on your website if your clients are, say, eleven-year olds on a sugar high. If your client base is mostly regular, everyday adults, then a conservatively designed website is probably best for you. If there’s even a chance that your clients might get annoyed or turned off by a fancy schmancy website, you should stick to something simple and user-friendly.
The moral - Whether you like it or not, people judge books by their covers, professionals by their attire, and companies by their websites. Make sure yours is getting the right information across and making your business look good. Let YouTube handle the entertainment.
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