Original Article from IntelliSites, the smart choice for web design (and SEO!)
Lost in The Web Jungle
There are bo-jillions of great e-marketing tools out there. Company web sites, social networking sites, forums, blogs, youtube, email, etc.
All are powerful by themselves. But they’re most powerful when integrated into a complete marketing strategy.
Assemble Your A-Team
Would the A-Team have worked so well without the individual personalities of each member? No way. and I pity the foo’ who thinks his marketing can survive with a website alone (sorry - I couldn't resist).
Your goals will require a few different tools, each with it’s own role to play. Before jumping into the world of e-marketing, you need to know your Howlin’ Mad Murdock from your B.A. Baracus.
Your e-marketing tools are like employees. Your salespeople make sales, your project managers get things done, your customer service people make your customers happy. The cooks cook, the servers serve, the bartender makes drinks, and the busboys clean up. Switch things up and you’ll have cold food, weak drinks, and pretty soon no customers.
Who’s Driving This Thing?
The moral: know the strengths of your media. Your blog positions you, rallies community and helps with SEO. Don’t ask it to make sales calls - It won’t succeed, and you’ll lose a lot of your community. Your email campaigns are good for direct marketing and communicating messages. Don’t use them as chat forums. Too many email blasts will decimate your mailing list as people get annoyed and unsubscribe.
And don’t lose sight of the ultimate goal. Without something to strive for, your marketing efforts will quickly dilute.
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