Brand Aid for Websites

Original Article from IntelliSites, the smart choice for web design (and SEO!)
Your website is no longer just a place for people to gather information. It’s a hub for all your activities online and is one of your most important sales tools. With all these functions, keeping a consistent message and brand across your website can be tricky. With just a few simple steps, you can ensure this continuity and make your website a brand powerhouse.

As mentioned, your website is the center for all of your activities on the internet. But it’s also the place interested consumers visit after interacting with your advertising and any other public platform you use for publicity. Before reading any copy, people must be able to visually identify your company. The design of your webpage is essential, so use your branding touchpoints and standards to keep the key elements consistent.

Understand that every time someone visits your website, they are having a brand experience. The cornerstone of branding is a strong, consistent message. Make sure your message is clear and in keeping with your brand throughout all pages on your website. Similarly, use the same phrasing and tone throughout the website.

Your actual website probably isn’t the only webpage you maintain online. Chances are you also have social media pages, such as Twitter, Facebook and even LinkedIn. Carry the design and message from your website over to your social media pages to help instantly identify your company. You can incorporate social media activities on your website, so taking the time to ensure your branding is consistent will help improve the overall performance of your website as an informational and sales tool.

Finally, remember what you have promised your audience. What value or function are they expecting when they visit your website? Your customers need to be assured of this promise when examining your website. This reassurance is a core function of branding, and helps to familiarize your customer base with your product and help drive sales your way.