Here's a fun game.
Google a topic that interests you. Go ahead, any topic will do. Once you've done that, take a look at the results. I'll be willing to bet that Wikipedia's article about the subject comes up in the top five.
Here's Why
Wikipedia has a lot going for it in Google's eyes. Google loves sites that are well organized. It loves sites with a lot of content. And it loves sites that are updated frequently. Since Wikipedia has all those things going on, Google rewards it with high search engine rankings - on almost every subject!
How To Be Like Wikipedia
While we can't all be Wikipedia, we can follow their lead and use some of the same techniques on our own websites. And here's the big secret - many of the attributes that Google loves about Wikipedia can be easily accomplished on our own websites by maintaining a blog.
Adding a blog to your sites and posting regularly can give your website an advantage in search engine rankings because it adds organized content to your website on a regular basis. As your blog grows and adds more and more content to your site, Google will start to see your site as a mini-Wikipedia, focused on your particular specialty. And you'll watch your search engine rankings improve.
Of course, you still may not edge out Wikipedia. But you could edge out your competitors' websites. And that's what SEO is all about.
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