Web Marketing 101: Be Specific

Original Article from IntelliSites, the smart choice for web design (and SEO!)
Chances are, your company sells more than one product.

Whether it's a line of goodies for pets, an assortment of sparkly accessories, or an array of services that ranges from plowing snow to cleaning gutters, most businesses these days make their money from numerous products or services.

If this is the case for you, here's a little tip to help increase traffic to your website.

Search engines try to deliver the most relevant results to their users.  You can take advantage of this by building different pages that focus specifically on each of your products or services.  Instead having of a page listing all of your goodies for pets, have a separate page for puppy rain coats and another page devoted to doggie feather boas.

And How Does This Get Me More Visitors?

People tend to Google exactly what they're looking for.  If you happen to be looking for homemade dog biscuits, you're more likely to Google that keyword than, for instance, "pet products."  If someone types "homemade dog biscuits" into a search engine, the search engine's first choice is to find a page devoted to that product.  If you have a separate page for homemade dog biscuits and your competitor does not, guess which one of you is going to come out on top?

And once you've got your visitors in the back door of your site to learn about your homemade dog biscuits, you may even find that they browse around a bit and end up purchasing doggie strollers and organic puppy desserts too.

But...My Website Will Have 597 Pages!

Having a page for each product is ideal, of course, but you can definitely start small.  Figure out which of your products are the most popular or the most unique, and start by devoting a couple of pages to those. Like maybe one for plastic fasteners that lists all the types of fasteners you have.  You can always build more pages as you go along (e.g. plastic bolts, plastic u-bolts, plastic nuts, etc.)

So why not try setting up specific pages for your doggie charm bracelets, doggie roller skates, and doggie dream interpreter kit, and then go from there?