Original Article from IntelliSites, the smart choice for web design (and SEO!)
While watching the Super Bowl ads the other day, 2 ideas came to mind:
1. Note to Self -- don't steal Doritos from Tim's locker. Ever. (And, actually, avoid eating Doritos in the gym altogether because it's kind of counterproductive.)
2. These companies could have saved a lot of money if they had set up pay-per-click (PPC) campaigns instead of paying a ton of money for Super Bowl ads. And they probably would have done a better job of reaching their target audiences.
Superbowl commercials are about entertaining a huge audience and creating a bit of a buzz about your company. And for companies with a lot of advertising dollars to spend, it can work out. But if you're looking to get a lot of bang for your buck on less than $67,000 per second, a PPC campaign is an awesome way to go.
And what's a PPC campaign? I actually wrote a little article about it a few months ago and just had a chance to post it, so check it out for the details on what PPC ads are and how they can work for you.
If Super Bowl commercials (or TV commercials in general) are out of your price range, PPC may be perfect for your business.
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