E-Marketing Campaigns That Get Results, Part 2

Original Article from IntelliSites, the smart choice for web design (and SEO!)
Okay, we did example #1, so now it's time for Sample Problem #2.

This week, we'll be taking a look at a pretend non-profit organization as it attempts to use e-marketing to collect some paper for its noble cause.  We'll call the nonprofit something a little corny and obvious like Holy Shirts and Pants.  Whoops, that's already taken.  Okay, we'll go with Kollecting for Kids, and we'll say their role in the community is to collect money to buy toys for underprivileged children.  We'll say the NPO has a pretty good following on social networking sites - including 3000 Facebook fans and 500 followers on Twitter.

So, with our background set, let's look at the sitch that Kollecting for Kids was in when their campaign began.

They needed to market their annual campaign to raise money to buy holiday gifts for kids.  Our recommendation to them was to put together a campaign that leverages their social media connections to generate donations.

We encouraged them to start by coming up with five blog entries that each focused on convincing people to donate money to their charity.  The idea was to really pull on the readers' heartstrings and move them to donate.  These blog entries incorporated specific anecdotes about real children who would be helped by this campaign, and every entry included a section specifically asking for donations and linking to a donation site.

With the blog entries prewritten, KFK published one entry every Monday for the five weeks leading up to Christmas.  They connected their blog to facebook and twitter too, so every week the Facebook fans and Twitter followers had another opportunity to hear a compelling reason to donate.

So without spending any money, KFK was able to generate 17,500 impressions.  And if even 1% of the fans and followers were moved to donate, there would be a lot of happy kids on Christmas.

That's right, boys and girls.  You too can use the magic of Twitter and Facebook for free advertising!  And whether you run a non-profit or a for-profit business, you'll be shocked at how effective it can really be.