Original Article from IntelliSites, the smart choice for web design (and SEO!)
It might be an obvious point, but it's one worth making - you want people to visit your website.
Other marketing efforts you may be running - e-mail campaigns, social media efforts, direct mail - are great and help to promote your company. But don't forget that in addition to promoting your company in general, they should also be promoting your website, specifically.
Here's why - your website (should) have the most updated information about what's going on with your business. (It does, right? Good. Give yourself a pat on the back.) It's the place that you can advertise things like current promotions, new merchandise, up-to-date prices. You want traffic at the website because you want people to have the most accurate information about your company.
Not to mention that getting your clients in the habit of visiting your website is never a bad idea because it brings your company name into your clients' minds. Once that site has been visited, it's going in their internet history, or maybe even getting bookmarked, so it's possible they could be seeing your company's name every once in a while when they are clicking around on the web for other reasons. And that's totally free marketing for you.
So if you are planning to send out some type of printed mailer about your company, instead of including a coupon on that piece of paper, mention that there are coupons available on your website. Or when you send out an e-mail blast, make reference to some "online only" promotions that can be accessed at your website. Even on your social networking sites, the ultimate goal is to get people to click over to your actual website. It's great to have Facebook fans, but what you really want is for those people to visit your page where they can get tons more information (and maybe even make a purchase!).
The business that gets the most traffic on its website wins!
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