Original Article from IntelliSites, the smart choice for web design (and SEO!)
If you have an awesome website, you may think that you have taken care of a huge piece of your company's marketing picture. And you are correct. Except for one thing. Once you have an awesome website, you need to get people to visit your awesome website.
Let's think back to years ago before you were a successful business owner. At one time, you were probably a nine-year-old kid with a lemonade stand. And, if you were a really motivated young entrepreneur, you may have decided to market your lemonade stand by printing up fliers on your dad's Apple IIe. After you had taken the time to design these fliers, would the nine-year-old you most likely A) leave the fliers on your back porch hoping that the wind would blow them around the neighborhood or B) take a spin around the neighborhood on your bike, passing fliers out to everyone you meet? Chances are, if you really wanted to save up for that Atari, you got those fliers into people's hot little hands. And on telephone poles, and on windshields, and in mailboxes...
You need to bring some of that youthful energy into promoting your website. You've worked hard to design a great website for your business, and you need people to see it so it can do its job and get you some work. Luckily, bike riding around the neighborhood with fliers is not one of the recommended methods of advertising your site.
But here are a few things that might work.
Send out an e-mail blast. Remind your loyal customers that you have a website and that it's worth checking out by e-mailing them a link. That's especially recommended if you've recently made changes to your page, or even better, added new features such as a blog or a link to a social networking page you've set up for your company.
Do some search engine optimization. The main way new customers will find your website is through their favorite search engine, and if you're not one of the first ones that pops up, you're in trouble.
Set up a pay-per-click campaign. This will get your site noticed on search engines, pronto. For more info on how to do this, click here.
Send out a mailer. Here's a throwback to your lemonade fliers -- you can also remind your customers that you have a website by sending a message on actual paper through snail mail! And for those of you who are still nine years old at heart -- we didn't mean to discourage you before -- if your trusty Huffy is still kicking and you're up for the challenge, no one's going to stop you from hopping on and distributing them yourself.
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