Original Article from IntelliSites, the smart choice for Albany Web Design (and Albany SEO)
Website design is an art not to be overlooked. The design encourages visitors to explore the website and can assist in making it “user friendly.” The design can also help increase the conversion rates of calls to action (CTAs). Your CTA is more than just the words that comprise it. Its success is also based on how easily it is found in your website design.
When creating your website design, be mindful of the content that will be on the page. Consider how a person will read the content, and place the CTA in a place the eye naturally travels to. Typically, this is the right hand margin of your webpage. Design a special section for the CTA to increase click-through rates.
Separate your CTA from the rest of the copy by using different font styles and colors. Create a clickable link that is bolder than the rest of the font. Of course, make it fit with the general aesthetic of your site, but don’t make it difficult for your reader to find.
Don’t wait until the end of the page to highlight your CTA. Place it throughout the copy, and make sure your reader doesn’t have to scroll down endlessly in order to identify it.
As a final tip, use an image-based link instead of a text-based link. It will increase the “clickable” area the link has and will help the CTA stand out from the rest of the design and content.
Design and content are simultaneous processes that should coordinate to help boost CTA visibility. By knowing what language and how much space is provided on your website, your CTA will have the best chance for being found and followed.
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