We've talked before about some simple ways you can use YouTube to promote your business.
But don't get me wrong. I only scratched the surface with that post. YouTube has grown into a marketing superhero that provides a ton of different advertising possibilities.
Today we'll talk about some advertising opportunities YouTube offers to those of you who are ready to go beyond the basics.
Marketing in the World of YouTube
People visit YouTube to be entertained by videos. But thanks to movie trailers and TV commercials and radio ads, we're used to entertainment sources doubling as advertising sources. YouTube has built on this premise by setting up a number of ways businesses can reach an audience through their site. Here are some of the best ones:
- Advertise in Popular Videos. Through YouTube's Partner Watch, your clickable ad can appear as viewers watch the videos uploaded by trusted content partners, either in the format of a banner across the bottom of the video or as a banner located next to the video as it plays.
- Display an ad on YouTube's homepage. That's right, you can market your website on YouTube's actual homepage, which is viewed by a ridiculous amount of people each day. These interactive advertisements, which are displayed for 24 hours at a time, allow viewers to click on them and arrive at your homepage. And even those people who don't opt to click on them still see your ad when they start their daily YouTube adventure.
- Create a customized YouTube Channel. This is the best way to organize and display all of your videos. If you've been diligently uploading testimonials and how-to videos onto YouTube, why not develop a YouTube channel to serve as a one-stop shop where your customers can find all of your YouTube treasures?
If all this talk about videos makes you want to watch one, here's one that gives some great answers to some FAQs about YouTube advertising. And here's one about cats playing patty-cake, in case that's more your style.
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