Now that Facebook has swept the nation (and the world, for that matter), many folks have Facebook profiles. They use these personal profiles to share everything from their political views to photos of bad decisions they made over the weekend. And tons of people are having a grand old time reuniting with buddies from years past.
You may have heard that in addition to being a social media site where friends can connect, Facebook is also a website that’s great for businesses. And that’s totally true. So let’s talk a little bit about how business owners like you can best get started with Facebook.
Friends or Fans?
Facebook newbies who want to use the site for both business and pleasure sometimes confuse “profiles” with “pages.” The truth is – you need both. In order to become a member of the Facebook community, you have to register yourself as an individual – which will establish a “profile” for you. That “profile” is going to allow you to post personal photos and messages as well as to connect with your acquaintances and relatives, who will be known in the Facebook world as your “friends.”
But once you have a Facebook profile, you’ll need to set up a “page” for your business. “Pages” look a lot like profiles, but they are made especially for businesses, nonprofits, and the like. By setting up a Facebook page, you are setting your business up as an entity separate from yourself. Once your business has its own page, you can encourage your customers and employees to become “fans” of this page. “Fans” of pages are the ones who will have access to all the content you post to your company’s page.
Secrets Facebook Can Tell You
As your business starts to develop a loyal group of Facebook page fans (likely existing or potential customers), Facebook will actually collect a lot of valuable information for you. It can tell you, for instance, the male/female split in your group of fans, the distribution of fans in different age groups, and whether your fans have actively interacted with your page recently. Data about your customer base is always awesome, so take advantage of Facebook’s detective work and use it to your advantage.
We hope to see your company’s face around the Facebook scene soon!
No comments:
Post a Comment