Original Article from IntelliSites, the smart choice for web design (and SEO!)
It seems that a lot of people aren't aiming high enough when it comes to their SEO goals.
Often, we find that our clients are primarily concerned about ranking highly when people Google their company names. While that's clearly important, we want more from SEO. We want our clients' websites to top the results not only when web searchers already know our clients, but also when people who don't know their company names are just seeking their particular services.
After all, people use Google today like they used to use the yellow pages. Whether they're looking for podiatrists, plumbers, or pet groomers, they usually have a better handle on what service they are looking for than which particular companies they will use. We want you to have the advantage that businesses whose names started with the letter "A" used to have -- a top slot on the list of businesses in your category.
So, the goal of search engine optimization should be to get your website to rank as high as possible when a web surfer is searching for the service you provide. How can you make that happen? By zeroing in on keywords that random web searchers might type in if they were looking for businesses like yours.
There are two ways to do this.
1. Become psychic and read the minds of web surfers everywhere.
2. Consult the friendly crew at Intellisites. We know keywords like podiatrists know feet, plumbers know pipes, and pet groomers know PediPaws.
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