E-Marketing Campaigns That Get Results, Part 1

Original Article from IntelliSites, the smart choice for web design (and SEO!)
I'm an example kind of person.  Back in high school, my math teachers could talk about polynomials and imaginary numbers all day, but I would stare at them blankly until I snuck a peek at sample problems #1 and #2 in the book.  Walking through these made everything click.

Let's look at an example of the kinds of things we've been chatting about on this blog: how a company can use web technology to set up an e-marketing campaign, start to finish.

Let's talk about Bababerino Diapers. A local (fictional) business that sells (surprise!) diapers.  The marketing folks at Bababerino have already encouraged their customers to register an e-mail address on Bababerino.com in exchange for some printable coupons. After a year of collecting, the company has collected e-mail addresses for 3,000 baby mamas and daddies.

The sales crew at Bababerino was preparing for their big holiday sales push - trying to sell 300 "Mucho Packs" of diapers online.  They set a goal of one week to complete the push, and offered the Mucho Packs at a 30% discount.

To help guarantee their success, they leveraged their database of customer emails.

They sent an e-mail to their 3000 customer mailing list.  The text of the e-mail read, "We want to let our best customers in on a little secret.  Our quality diapers are online at an unbelievably low price!  Click below to get a coupon code that will entitle you to 30% off our mucho pack.  That's a savings of almost $20!  But you have to act fast - this sale only lasts until Friday."  Under the text was a huge, brightly-colored button that read, "Click now for your money-saving coupon code!"

The Bababerino team set up a landing page where e-mail recipients would arrive when they clicked on the big tempting button.  On the landing page visitors found the code "DIAPERS4XMAS" positioned right next to a big flashy button that said "Get My Discount Now!" When clicked, visitors were directed to an online catalog where they could add as many Mucho Packs to their cart as they wanted.  To stress the limited time frame for the promotion, the Bababerino people added a clock to the page, counting down the seconds until the end of the sale.

Using persuasive language on an e-mail and a subsequent landing page, Bababerino made a pretty solid case for why their customers should purchase their mucho packs right away.  And whats more - they made it extremely easy for their customers to buy from them. Even if only one customer in ten was enticed enough to order, Bababerino would easily reach their goal.  And that means happy Bababerino employees, hundreds of satisfied customers, and just as many dry baby bums.