Are Your Customers Cheating on You?

Original Article from IntelliSites, the smart choice for web design (and SEO!)
That darn economy.  With everyone cutting back on everything, how will your business ever survive?  MUAH HA HA HA HA!

It's easy to blame a downturn in business on the economic climate, but, really, there are companies that are doing okay.  So, if you run one of the businesses facing tough times, it could be due to the economy, which you can't really control, but let's focus on something you can control: your website.  When business isn't good, it's a red flag that it might be time to do something about that website of yours.

Let's imagine that a few years ago, you put together a website that was, at the time, state of the art.  It's likely that your site brought in some clients when it was brand spankin' new.  However, there's about a 100% chance that some of your clients have become more web savvy since then.  And there's about a 108% chance that one of your competitors has either developed a new website or gone through a redesign since then.

So if you've noticed that your site is bringing in less business, your clients could be cheating on you with a company whose website is hotter and younger looking.

It's time to have some work done.

The first order of business is at least making sure your website is updated.  If you've gotten lax about keeping your website up to date, you are likely to turn off a lot of your customers.  Revise your contact info, making sure it's complete and up to date.  Make sure all products and services you're currently offering are highlighted.  Verify that the promos you have going on are mentioned, and any sales that are over are removed.

Once you've done that your loyal clients will have a better online experience.  But in order to draw in new clients or win back ones who have strayed, you really should consider a redesign.

A redesign can bring you a fresh layout, better graphics, a more modern feel, and better search engine rankings - in short, a more effective website, regardless of what that loopy economy decides to do next.