Original Article from IntelliSites, the smart choice for web design (and SEO!)
Salespeople know a few things about authenticity. The best ones know how to bring their unique personality to bear in such a way as to create success.
Guess what else is like that.
Give up? It’s the thing I talk about every week…
Come on...nothin’?
Your WEB SITE, fa’ crying out loud!
Because Business is Personal
You can imagine that I’ve seen some doozy web sites in my time. Especially in the early days, web sites didn’t have much personality at all. Sure sometimes there’d be a funky background or a wacky image, but real personality had a hard time coming through on the web.
Well it comes through now. And in the business world, it’s expected.
Who You Are = Who Your Web Site Should Be
This is sort of a hard topic to talk about. Every business, like every person, has a unique personality that they bring to the table. Often, the most salient traits of an individual are what cause him or her to go into a specific business. You can’t always draw a box around those traits, but you can feel them. You know they’re there.
And those traits, when properly leveraged, can be exactly the ones that lead a person to success.
It’s the same on the web. The unique character of your web site, expressed in the colors, the copy, the imagery, the logos, the staff photos (or illustrations, in our case) all come together to give your web site a unique personality.
And that’s what sells
It’s a low-trust world we’re living in. That’s so true, that if someone hasn’t already used that line in a blues song, I’ll hang up my guitar and build web sites for a living (ok, I already do).
In a climate where trust is low, the really powerful people are authentic. And that’s what we’re building here at IntelliSites. Authentic web sites that reflect the real, core values of a business. Sites that engender trust, that water the seeds of business relationships. Sites that help you spread your message genuinely.
And you know what? It feels pretty good.
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