In a previous post, we explained why updating your web site regularly is important – it’s an easy and inexpensive way to retain your customers’ attention and loyalty.
But is there anything else on your web site you can update besides content? Absolutely! Below are three great tools to add to your web site to keep it relevant, current and to keep your audience coming back for more!
- Add a blog – like this one! A blog is a great way to share news, information and stories with your customers. It keeps them informed, which is the first step to building a successful long-term relationship. Your blog should have a title that clearly explains its role on your site and a list of categories for easy browsing. Also, the information you share on your blog should be relevant to your business or industry. Your customers don’t care what you ate for lunch! (Unless you are a food critic.)
- Include a calendar of important dates, like customer events, milestones and appropriate local happenings. A calendar is another great way to update your site, while communicating with your audience. They will thank you for helping them stay on top of the latest goings-on.
- A message board is another great tool to keep your web site fresh and inviting. It allows people to post their comments or questions and also encourages discussions amongst your audience. Message boards can also increase your traffic, as posters will check back often to view new messages and replies to their own posts.
These three tools are fast and easy ways to keep your web site relevant not only to your customers, but also to the search engines. By keeping your audience informed, entertained and up-to-date, you show them that you care about their needs and want their loyalty.
Your web site doesn’t have to be a bore! So, update it with the above tools and remember to keep it fresh and interesting, but above all – keep it relevant!
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